The monopod allows a still camera to be held steadier, allowing the photographer to take sharp pictures at slower shutter speeds, and/or with longer focal length lenses. In the case of video, it reduces camera shake, and therefore most of the resulting small random movements. Monopods are easier to transport and quicker to set up than conventional tripods, making them preferable for on-the-go (OTG) photography. An OTG photographer is not able to carry a heavy, bulky tripod around, and when he or she sees a potential shot, there is no time to bother with setting up a complicated tripod. A simple monopod is easy to carry, easy to set up, and enables the photographer to take advantage of the situation he or she is presented with, all while providing camera support to capture a clear, sharp image. Examples of situations in which a monopod is preferable include wildlife and sports photography where you can dramatically increase the stability of long lenses, travel photography, particularly around the golden hours and of course outdoor macro photography, especially when trying to photograph insects etc.